Dallas Search Engine Optimization

Search Marketing | High Rankings | Web Site Promotion

If you're like most corporations today seeking a web site that does more than look good, then search engine optimization is paramount. A search engine optimized web site is the foundation to any good web marketing strategy. Without optimization, many websites are rendered virtually invisible to the likes of Google and Yahoo. What good is a web site that nobody can find?

Search Engine Optimization (SEO) is the same thing as search engine marketing. It is the process of building, designing and writing your website so it shows up on the first page of results on search engines such as Yahoo, Google and Ask Jeeves. Over 100 factors--per web page--contribute to search engine optimization. The time to consider thinking about SEO is before you name or design your site!

The goal of search engine marketing is to position your website so that it appears on the top page of search results. If your company is not listed on the front page of a search query, it is not considered 100% optimized. People are most likely to find what they are looking for within the first page and not likely to go to page 2, page 3 and beyond.

Here some factors contributing to SEO success:

• Keywords. Keywords play a huge role in the search engine optimization of our website. We perform targeted keyword research for our customers to determine which keywords searchers are using to find goods and services in your industry. Places that keywords can be effect your search engine ranking are:
   
  Domain Name (widgets-in-Dallas-Texas)
  Page Titles (Fort-Worth-Search-Engine-Optimization)
  Meta Tags in your HTML (Title, Description, Keywords, etc...)
  Alt Tags in your HTML (Describes each picture)
  
  Ethical SEO practices prohibit "keyword stuffing" or adding keywords to your page just for the sake of adding them.



• Clean Code.It is crucial that your website be programmed correctly in order to achieve maximum results in the search engines. Search engines are computers, and can only read code that is properly written. Buzz Web Marketing.com uses CSS to keep your webpages as clear as possible and visible to search engines.


• Relevant Content. The search engines are looking for content that is relevant to what the searcher is looking for. It is important to use a heavy dose of relevant content and information that visitors will find useful. Relevant content is a great place to use keywords, so it works out well for visitors and you alike.
  
  
• Few Graphics. Search engines cannot read graphics, therefore they are of no benefit to our website as far as SEO. But, graphics are an important element to human visitors. Some people don't like to read as much as others. Striking a balance between the needs of search engines and humans is challenging. We build most of our websites with a limited number of small, optimized graphics and only a little (if any) Flash.
  
  
• Fast Loading Pages. The faster your page loads, the easier it is for the search engine crawlers to index your web pages. It takes a skillful web designer to create a website that looks complex, but actually is quite simple and fast loading.

SEO Services

• SEO Keyword Research
• SEO Layout
• SEO Consultation
• SEO Recommendations
• SEO Monthly Maintenance
• SEO Blogging & Article Submissions
• SEO Tracking & Analytics

Conversion Counts

Our websites are built using complex search engine optimization techniques, but more than that, they are built using the latest usability research and savvy internet copy writing. We're here to develop a website for you that not only gets traffic, but actually converts that traffic into paying clients.

How Do the Search Engines Find Websites?

The search engines find the websites for the search results by sending out little crawlers or robots to each site. Unless a crawler or robot has visited your site, your chances of placing well in the search results are very small. The goal in search engine optimization is to get the search engine crawlers to regularly visit your site and stay as long as possible.

The Different Search Results

The search engines have different kinds of results based upon the location of the result. The results on the right side of Google search results are pay-per-click results, or Google "Adwords." This is when a company pays for the search placement. Paying for placement may seem to be the easiest way to achieve high rankings, however, the competition for top searched keyword terms can still be stiff and it can get very expensive.

The results we optimize for when speaking of search engine optimization are the ones in the middle of Yahoo and Google. Here is an example of one of our websites. This is a handyman in the Dallas, Fort Worth area who has reached a top result in Yahoo:

This is the ultimate goal, to reach #1 in the search engine rankings. This is where the bread and butter lies, if you are skilled at turning leads into customers.

Pay-Per-Click Services

Once your website is developed, we will handle your pay-per-click marketing objectives too. For more information, please contact us for a free consultation.