Lead Generation

Websites today do more than just look good, the right website properly marketed can actually serve as an Online Sales Team selling for you 24 hours a day, 7 days a week, 365 days a year. If you're looking to generate leads from your website online, Buzz Web Marketing is the company to help. Our lead generation services run the gamut from pay-per-click advertising to search engine optimization and everything in between.

Corporate Web Lead Generation Services

• Pay-Per-Click Management
• Search Engine Optimization
• Web Advertisement Recommendations
• Web Ad Placement
• Email Newsletters

Corporate Lead Management Services

• Lead Engine Database Integration
• Custom Lead Capture Forms
• Template Lead Capture Forms
• Lead Generation Enhancement
• Website Sales Copywriting
• Click to Call Monitoring Services
• ROI Analytics Monitoring

How to Generate Web leads

STEP 1: Get in front of the web site user

If no one knows about your website, then you will never get a lead. Generating leads is an numbers game, just like sales. You must increase the number of visitors to your website if you wish to garner more leads. So the first order of the day when we want to generate web leads is getting in front of the people that need what the website offers. How do we do this?

1. Organic Search Engine Optimization (SEO) - Which is a way of buildin g your website so that it naturally achieves top search engine results. Search engine optimization is a process that generates strong leads over the long-haul.
2. Pay-Per-Click (PPC) Campaigns - PPC is when the web site owner pays for immediate website traffic by paying Google or Yahoo everytime someone clicks on the website. PPC is a quick-way to generate leads.
3. Web Advertisements - Advertising your website on other websites that your target market frequents will also generate traffic. Web advertisements are generally purchased by number of clicks on banner ads, and sometimes by text-link positions.

STEP 2: Make sure the website converts traffic

How you convert traffic to your website depends on how your gaining the traffic in the first place.

Converting SEO Traffic

Converting SEO Traffic is different from other types of web lead conversions because it requires that you builcd a page using the same keywords that the person is searching about in the query box. Such pages are defined after conducting keyword research to figure out what people are typing in the query box. To get to the top of the search engines, you must discuss the topic at hand and your content must be continually freshened and updated to match Google algorithm changes.

Search engines are like answer engines, people are looking for infor mation. He with the most information wins the client's loyalty and due to the "___ " theory, also the client's business. Converting SEO traffic requires an informative article that funnels the visitor through the conversion process with a soft-close at the end. As a rule, the SEO lead is the higher-quality lead.

Converting PPC Traffic

Converting Pay-Per-Click traffic is a whole different bowl of pasta. Why? Because pay-per-click is faster and more instant. Many times you will see PPC landing pages with nothing but a lead capture form in its center. This is probably due to the higher quantity (though arguably lower quality) of the PPC lead.

Converting Web Advertisement Leads

Converting Web Advertisement Leads is more akin to converting the SEO Lead, though doesn't contain as much informative content.

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